Asian American Advocacy

Asian American Advocacy (AAA) is a non-profit organization that works to promote the AAPI community through:

• Engagement on issues impacting the financial and physical security of Asian Americans.

• Advocacy of equal rights and economic opportunities for AAPI in the public and private sector(s).

• Strengthening and empowerment of political voice(s).

I worked with AAA’s leadership and consultants to design a variety of logo concepts during their 2019 rebranding efforts. The primary logo that was ultimately selected can be found here, as well as in my design portfolio’s index.

Below are selections from drafted concepts that were initially proposed as starting points. My overall aim was to create a logo/branding concept that would express elevation, progress, and/or pay tribute to elements and imagery found throughout Eastern art/printmaking – all working off of some interpretation of an AAA monogram .