This final version maintains the traditional logo's imagery of the globe and stars, while also introducing a sleek, angular silhouette with more dimension - reminiscent of naval imagery such as a military medal or the hull of a ship.
Admiral Insurance Group Rebranding PRoject
The Admiral Insurance Group, a W. R. Berkley Company, is a wholesale-dedicated excess and surplus lines commercial insurance provider.
This rebranding project proposed newer, cleaner logo concepts for Admiral, revamping the brand's old identity for the modern age.
Though the Admiral Insurance Group has yet to employ this new brand concept, this project provided genuine, invaluable experience in proposing a new identity to a company that has been around for over 40 years.
Below: Admiral's original logo and my minor alteration to this original concept (for the sake of continuity between my new concepts and the traditional logo).
Proposed AlternativES
These earlier variations kept closer to the traditional logo's shape and central imagery.
