LMA MINERAL FLOAT

This project originated as a branding/business development project with Preservation Health, LLC, located in Southampton, PA. LMA stands for “Leave Me Alone” – an allusion to the escape of purposeful solitude and relaxation through sensory deprivation techniques.

As a new endeavor in a relatively young U.S. market, LMA Mineral Float aims to provide spa services centered on the experiences of floatation therapy and its many benefits. This form of therapy combines mineral-rich waters with the removal of distractions of light or sound. Sensory deprivation techniques, (Restricted Environmental, Sensory, Technique / R.E.S.T), have been observed to stimulate introspection and prompts “a divine sense of relaxation.”

The LMA logo ultimately stemmed from column iconography used in Preservation Health’s existing logo, paired with the influence of LMA’s mission to offer relaxation through the practice of saltwater floatation.